Questions etc. for my friend

My friend recently was hired by PDX Enterprise Solutions.  I was pleasantly pleased by the results "PDX Enterprise scam" produced in Google.  The top 10 results showed none of the usual "beware, this is a bad place to work" results. Instead, this site showed only the "do you really want to work on commission with no benefits" result. That being the only negative, I sent him the following questions/ideas to him in hopes of helping him, and his company, in the future.  I'd appreciate any supportive input as well (to pass along):

1. Consider requiring proof of identity during purchase (Oregon Driver's License preferred).  I believe this would greatly cut down fraudulent usage, saving money for all.
2. Consider having some sort of instant cross-referencing so that red or even "yellow" flags are raised during a purchase.  Of course most should go through (guessing at least 90%, but I don't know the stats for fraudulent CC purchases in Oregon), but even if it's less that should cut illicit usage.
3. I don't know if the above could be done for free, but if not, perhaps some sort of use of a company like Intelius to double check identity and validity before approval.  They should do it for 10% of your 2%, but I'm not a businessman. That way responsibility for any illicit use could be transferred to Intelius et al.; this should also make the banks happy.
4. Consider running usage/security seminars to clients.  This allows them to see the system in operation and more on spotting fraudulent attempts.  I think potential clients would like to know that help is available.
5. Regarding help, consider online FAQ page as well as a message board and real time online support.

Thanks in advance for any constructive replies.